BREAKING THROUGH THE "BRICK WALL" — USING AN INTERDISCIPLINARY STRATEGY TO MARKET HIGH-TECH PRODUCTS
Year of publication: |
2011
|
---|---|
Authors: | TOW, ADAM PERRY ; JOSHI, AMIT M. |
Published in: |
International Journal of Innovation and Technology Management (IJITM). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6950. - Vol. 08.2011, 02, p. 337-350
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | New products introduction | inter-disciplinary strategy | firm performance |
-
Sales and operations planning for new products : a parallel process?
Bagni, Gustavo, (2022)
-
Temporary agency work and firm performance : evidence from German establishment-level panel data
Beckmann, Michael, (2009)
-
Beckmann, Michael, (2010)
- More ...
-
Breaking through the "Brick Wall" : using an interdisciplinary strategy to market high-tech products
Tow, Adam Perry, (2011)
-
A meta-analysis of electronic word-of-mouth elasticity
You, Ya, (2015)
-
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M., (2009)
- More ...