Moving from a goods- to a service-oriented organization : a perspective on the role of corporate culture and human resource management
Year of publication: |
2022
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Authors: | Zabala, Kristina ; Campos, Jose Antonio ; Narvaiza, Lorea |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 6, p. 1197-1207
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Subject: | Case study | Customization | Service climate | Service infusion | Servitization | Unternehmenskultur | Corporate culture | Personalmanagement | Human Resource Management | Dienstleistungsqualität | Service quality | Kundenservice | Customer service |
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