How can machine tool builders capture value from smart services? : avoiding the service and digitalization paradox
Year of publication: |
2023
|
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Authors: | Kamp, Bart ; Zabala, Kristina ; Zubiaurre, Arantza |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 303-316
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Subject: | Business model | Digitalization | Paradox | Servitization | Smart services | Geschäftsmodell | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Value creation | Leistungsbündel | Bundling strategy | Künstliche Intelligenz | Artificial intelligence |
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