Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Year of publication: |
2020
|
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Authors: | Shao, Xiaolong ; Jeong, EunHa ; Jang, Soocheong ; Xu, Yang |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-13
|
Subject: | Anthropomorphism | Food advertisements | Hospitality industry | Loss/gain message framing | Temporal distance | Ugly food | Lebensmittel | Food | Werbewirkung | Advertising effects | Ernährungsindustrie | Food industry | Lebensmittelkonsum | Food consumption | Abfallvermeidung | Waste prevention | Konsumentenverhalten | Consumer behaviour | Ernährungssicherung | Food security | Gastgewerbe | Werbung | Advertising | Ernährung | Nutrition |
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