The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik, Eda Sayin and Kriti Jain
| Year of publication: |
2022
|
|---|---|
| Authors: | Sumit Malik ; Sayin, Eda ; Jain, Kriti |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 11, p. 2833-2861
|
| Subject: | Food advertising | Implicit and explicit beliefs | Indulgent food | Over-consumption | Proximal food pictures | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährungsindustrie | Food industry | Werbung | Advertising | Ernährungssicherung | Food security | Ernährungsverhalten | Eating habit | Werbewirkung | Advertising effects | Lebensmittelkonsum | Food consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2022-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457395