Much too new to eat it? Customer value and its impact on consumer-product relationship in the context of novel food products
Year of publication: |
2017
|
---|---|
Authors: | Perrea, Toula ; Krystallis, Athanasios ; Engelgreen, Charlotte ; Chrysochou, Polymeros |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 6, p. 616-630
|
Publisher: |
Emerald Publishing Limited |
Subject: | Product evaluation | Customer value | Consumer attitudes | Novel food products |
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