Multi-category purchase incidences with marketing cross effects
Year of publication: |
March 2017
|
---|---|
Authors: | Hruschka, Harald |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 11.2017, 2, p. 443-469
|
Subject: | Retailing | Marketing | Cross effects | Multi-category purchases | Multivariate probit |
-
Diversification of the marketing chains among organic producers
Corsi, Alessandro, (2009)
-
Neumüller, Kathrin, (2022)
-
The role of customer-contact personnel in the marketing of a retail bank's services
Julian, Craig C, (1994)
- More ...
-
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald, (2001)
-
Hruschka, Harald, (2000)
-
Semi-parametrische Marktanteilsmodellierung
Hruschka, Harald, (2000)
- More ...