Multi-Channel Attribution : The Blind Spot of Online Advertising
Year of publication: |
2017
|
---|---|
Authors: | Abhishek, Vibhanshu |
Other Persons: | Despotakis, Stylianos (contributor) ; Ravi, R. (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (58 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 27, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2959778 [DOI] |
Classification: | M37 - Advertising ; D86 - Economics of Contract: Theory ; C70 - Game Theory and Bargaining Theory. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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