Multi-channel retailing and customer satisfaction : implications for E-CRM
Patricia T. Warrington; Elizabeth Gangstad; Richard Feinberg; Ko de Ruyter
| Year of publication: |
2009
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|---|---|
| Authors: | Warrington, Patricia T. ; Gangstad, Elizabeth ; Feinberg, Richard A. ; Ruyter, Ko de |
| Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 47-58
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| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950305