Multi‐class interest profile: applications in the intelligence process
Year of publication: |
2003
|
---|---|
Authors: | Nitse, Philip S. ; Parker, Kevin R. ; Dishman, Paul L. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 5, p. 263-271
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing intelligence | Information gathering | Marketing strategy |
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