Multi-criteria decision-making leveraged by text analytics and interviews with strategists
Year of publication: |
2022
|
---|---|
Authors: | Pérez Rave, Jorge Iván ; Jaramillo Álvarez, Gloria Patricia ; Correa Morales, Juan Carlos |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 30-49
|
Subject: | Multi-criteria analysis | Analytics | Strategic decisions | Text analytics | Interviews | Customer analytics | Entscheidung | Decision | Multikriterielle Entscheidungsanalyse | Strategisches Management | Strategic management | Text | AHP-Verfahren | AHP approach | Befragung | Interview |
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