Psycho-managerial text mining (PMTM) : a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach
Year of publication: |
2023
|
---|---|
Authors: | Pérez Rave, Jorge Iván ; Jaramillo Álvarez, Gloria Patricia ; Correa Morales, Juan Carlos |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 777-808
|
Subject: | Automated dictionary creation | Constructs analysis | Text analytics | Text mining | Theory/text-driven approach | Transformational leadership | Data Mining | Data mining | Text | Führungsstil | Leadership style |
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