Multi-generation pricing and timing decisions in new product development
Michelle M.H. Şeref, Janice E. Carrillo and Arda Yenipazarli
| Year of publication: |
1-15 April 2016
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|---|---|
| Authors: | Şeref, Michelle M. H. ; Carrillo, Janice E. ; Yenipazarli, Arda |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 7/8 (1/15.4.), p. 1919-1937
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| Subject: | new product development (NPD) | pricing | time-to-market | operations | marketing | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2015.1061220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495673