Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Year of publication: |
2016
|
---|---|
Authors: | Colliander, Jonas ; Söderlund, Magnus ; Szugalski, Stefan |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 3, p. 162-171
|
Subject: | Perceived Justice | Loyalty programs | Multi-level loyalty programs | Social comparison | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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