Extent: | ix, 256 Seiten 24 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (pages 241-243) and index The seven things you need to know to reach your customers across televisions, computers, tablets, and mobile phones Meet the people behind the screen Know your customers' decision journey Introducing quality social Simplify your multi-screen content strategy Drive efficiency by targeting consumer needs, not 'millennials and moms" Initiate action with seamless experiences across screens Measure consumer metrics, not device metrics Meet your customer in her moment Winning in the next wave: why multi-screen marketing is a clarion call for CxOs and boards / Rick Chavez |
ISBN: | 1-118-89902-4 ; 978-1-118-89902-1 ; 978-1-118-90076-5 ; 978-1-118-90080-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546996