Multi-sensory sculpting (MSS) : eliciting embodied brand knowledge via multi-sensory metaphors
Year of publication: |
2013
|
---|---|
Authors: | Wallpach, Sylvia von ; Kreuzer, Maria |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1325-1331
|
Subject: | Markenimage | Brand image | Produktinformation | Product information | Kognition | Cognition | Werbepsychologie | Psychology of advertising |
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