Multi-unit franchising : a comparative case analysis
Year of publication: |
2011
|
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Authors: | Hussain, Dildar ; Windsperger, Josef |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 27.2011, 1, p. 103-111
|
Subject: | Franchising | Prinzipal-Agent-Theorie | Agency theory |
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