Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model
| Year of publication: |
2009
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|---|---|
| Authors: | Hussain, Dildar ; Windsperger, Josef |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 17.2009, 1 (31.12.), p. 3-32
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