Multichannel management : a normative model towards optimality
Gottfried Gruber
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Gruber, Gottfried |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Simulation | Mehrgleisiger Vertrieb | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 204 S. graph. Darst. 22 cm |
|---|---|
| Series: | Forschungsergebnisse der WU Wirtschaftsuniversität Wien. - Berlin : Peter Lang, ISSN 1613-3056, ZDB-ID 2173211-5. - Vol. 36 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss. |
| ISBN: | 978-3-631-59445-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885583