Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Satadruta Mookherjee, Jennifer J. Lee, Billy Sung
| Year of publication: |
2021
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|---|---|
| Authors: | Mookherjee, Satadruta ; Lee, Jennifer J. ; Sung, Billy |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 429-440
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| Subject: | Disappointment | Loyalty | Multichannel retailing | Price | Regret | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581699