Examining the impact of sponsored search results on choice : an anchoring perspective
Year of publication: |
2024
|
---|---|
Authors: | Bhattacharya, Abhi ; Mookherjee, Satadruta ; Blöte, Herman |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 2, p. 183-200
|
Subject: | advertising | sponsored result | online search | anchoring | choice set | heuristics | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Heuristik | Heuristics | Informationsverhalten | Information behaviour |
-
Television advertising and online search
Joo, Mingyu, (2014)
-
Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S., (2020)
-
Application of regulatory focus theory to search advertising
Mowle, Elyse N., (2014)
- More ...
-
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta, (2021)
-
To short or not to short? : improving morality judgments of short trades and short traders
Chatterjee, Subimal, (2020)
-
Affinity to mnemonic features of social media : antecedent and consequences
Mookherjee, Satadruta, (2023)
- More ...