Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
| Year of publication: |
2010
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|---|---|
| Authors: | Liu, Ying ; Ram, Sudha ; Lusch, Robert F. ; Brusco, Michael |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 5 (12.9.), p. 880-895
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