Multinational advertising agencies in Latin America : from historical development to present practices
Year of publication: |
2011
|
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Authors: | Torres-Baumgarten, Gladys |
Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 233-251
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Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Werbung | Advertising | Lateinamerika | Latin America |
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