Multinational corporations and the challenge of global advertising
Year of publication: |
2007
|
---|---|
Authors: | Kanso, Ali M. ; Nelson, Richard Alan |
Other Persons: | Mueller, Barbara (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 5, p. 563-590
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Multinational companies | Advertising media | Decision making | United States of America |
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