Multinational marketing research: methodological problems
Year of publication: |
1980
|
---|---|
Authors: | Mayer, Charles S. |
Published in: |
International marketing strategy. - New York [u.a.] : Pergamon Pr., ISBN 0-08-025543-4. - 1980, p. 162-172
|
Subject: | Absatz | Ausland |
-
Brenner, Hatto, (1985)
-
Wilhelms, Christian, (1987)
-
Market access for semi-manufactures from developing countries
Lal, Deepak, (1979)
- More ...
-
The overlooked ingredient in survey research
Mayer, Charles S., (1966)
-
The lessons of multinational marketing research
Mayer, Charles S., (1978)
-
Multinational product management
Keegan, Warren J., (1977)
- More ...