Country-of-origin, social norms and behavioral intentions
Year of publication: |
1987
|
---|---|
Authors: | Johansson, Johny K. |
Other Persons: | Nebenzahl, Israel D. (contributor) |
Published in: |
Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 2.1987, p. 65-79
|
Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market | USA | United States |
-
Saridakis, Charalampos, (2016)
-
Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter, (1996)
-
Sun, Qi, (2020)
- More ...
-
Multinational production : effect on brand value
Johansson, Johny K., (1986)
-
On the measurement of global impressions
Nebenzahl, Israel D., (1990)
-
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D., (2006)
- More ...