Multiple sales channel strategies in export marketing of high tech SMEs
Year of publication: |
2002
|
---|---|
Authors: | Al-Obaidi, Zuhair ; Gabrielsson, Mika |
Publisher: |
Helsinki : CIBR |
Subject: | KMU | SME | Hochtechnologie | High technology | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Finnland | Finland |
Extent: | 49 S graph. Darst |
---|---|
Series: | CIBR research papers. - Helsinki : Helsinki School of Economics, ISSN 1237-394X, ZDB-ID 2928643-8. |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 44 - 47 |
ISBN: | 951-791-703-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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