Multiple sponsorships and advertising in the discursive construction of corporate identity
Giuliana Garzone
| Year of publication: |
2010
|
|---|---|
| Authors: | Garzone, Giuliana |
| Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 51-74
|
| Subject: | Accenture <New York, NY> | Sponsoring | Sponsorship | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Diskurstheorie | Discourse theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009013076