Multiple unit price promotions and their effects on quantity purchase intentions
Kenneth C. Manning; David E. Sprott
| Year of publication: |
2007
|
|---|---|
| Authors: | Manning, Kenneth C. ; Sprott, David E. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 4, p. 411-421
|
| Subject: | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Marktforschung | Market research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598470