Multivariate analysis of differences in buyer decision time
Year of publication: |
1971
|
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Authors: | Newman, Joseph W. ; Staelin, Richard |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 2, p. 192-198
|
Subject: | Marktforschung | Verbraucher | Vereinigte Staaten |
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