Museum management and marketing
ed. by Richard Sandell ...
Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums
Year of publication: |
2007
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Other Persons: | Sandell, Richard (contributor) |
Publisher: |
London [u.a.] : Routledge |
Subject: | Museums / Management | Museums / Marketing | Museum | Management | Marketing | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Extent: | XVIII, 420 S. : graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Simultaneously published in the USA and Canada. - Includes bibliographical references and index |
ISBN: | 978-0-415-39628-8 ; 0-415-39628-X ; 978-0-415-39629-5 ; 0-415-39629-8 |
Classification: | Marketing ; Museumskunde |
Source: |
Persistent link: https://www.econbiz.de/10004885067
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