Sounds big : the effects of acoustic pitch on product perceptions
Michael L. Lowe and Kelly L. Haws
| Year of publication: |
April 2017
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|---|---|
| Authors: | Lowe, Michael L. ; Haws, Kelly L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 331-346
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| Subject: | Sound symbolism | music | media | advertising | sensory marketing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Musik | Music | Werbewirkung | Advertising effects | Werbung | Advertising | Werbemusik | Advertising music | Niederlande | Netherlands | Online-Marketing | Internet marketing | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697391