Muslim Friendly Tourism Sustainability Analysis in Indonesia

This study aims to analyze and examine the factors for increasing Muslim tourists coming to Indonesia as a destination for Muslim Friendly Tourism. This study used a quantitative approach; data were collected using a survey of 274 respondents. Respondents were taken from tourists who had visited at least one visit to four leading Muslim Friendly destinations in Indonesia, such as provinces; (i) West Nusa Tenggara; (ii) West Java; (iii) West Sumatera; (iv) Jakarta Capital. Analysis techniques, using a Structured Equation Model, with Smart PLS software as a tool for processing data. This study's novelty is Obedience Value to Muslim tourists visiting Muslim Friendly Tourist destinations in Indonesia. It turns out that hypotheses are accepted from nine hypotheses and six hypotheses are accepted. The limitation of this study is that the study only discusses the variables of ICT, Obedience Value, Service Quality, Culture Capital, Behavior to visit, and Sustainability of Muslim Friendly Tourism. The study results show several actions that the Indonesian government immediately takes tourism industry executant and tourists to synergistically contribute to creating a decent impression of the sustainability of Muslim Friendly Tourism in Indonesia