Muslim male segmentation : the male gaze and girl power in Malaysian vampire movies
Year of publication: |
2017
|
---|---|
Authors: | Thanaseelen Rajasakran ; Santhidran Sinnappan ; Thinavan Periyayya ; Sridevi Balakrishnan |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 1, p. 95-106
|
Subject: | Feminist theory | Islamic market segmentation | The Muslim consumer | Film marketing | Horror genre | Islamic consumer culture | Islam | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Malaysia | Filmwirtschaft | Film industry | Marktsegmentierung | Market segmentation | Männer | Men | Islamisch | Islamic | Muslime | Muslims |
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