My brand identity lies in the brand name : personified suggestive brand names
Selcan Kara, Kunter Gunasti, William T. Ross Jr.
| Year of publication: |
2020
|
|---|---|
| Authors: | Kara, Selcan ; Gunasti, Kunter ; Ross, William T. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 5, p. 607-621
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| Subject: | Suggestive brand name | Personified brand | Brand connection | Experiments | Identity-related brand consumption | Brand name | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00201-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297835