My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Year of publication: |
2011
|
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Authors: | Wang, Yong Jian ; Butt, Osama J. ; Wei, Jie |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 45-56
|
Subject: | Social Web | Social web | Markenartikel | Brand | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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