My little box, oh my little box ... a video-netnographic study on the expression of values in subscription-based e-commerce
Year of publication: |
2015
|
---|---|
Authors: | Mimoun, Mohamed Slim Ben ; Garnier, Marion ; Depledt, Delphine |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 3, p. 1159-1166
|
Subject: | Values | Subscription-Based E-Commerce | Beauty Box | Netnography |
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