Myopia, customer returns and the theory of planned behaviour
Year of publication: |
2008
|
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Authors: | King, Tamira ; Dennis, Charles ; Wright, Len Tiu |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 185-203
|
Subject: | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Verbrauchereinstellung | Consumer attitudes |
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