Nachkaufmarketing
Hans Wicher
| Year of publication: |
2008
|
|---|---|
| Authors: | Wicher, Hans |
| Published in: |
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation. - Wiesbaden : Gabler, ISBN 3-8349-0415-5. - 2008, p. 89-101
|
| Subject: | Kundenservice | Customer service | Marketingmanagement | Marketing management | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003749438