Nanomarketing : a new frontier for neuromarketing
Antonio Mileti, Gianluigi Guido, and M. Irene Prete (University of Salento, Italy)
| Year of publication: |
August 2016
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|---|---|
| Authors: | Mileti, Antonio ; Guido, Gianluigi ; Prete, M. Irene |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 8, p. 664-674
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| Subject: | Neuromarketing | Nanotechnologie | Nanotechnology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20907 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534736