Nation Branding: An Analysis of Botswana¡¯s National Brand
Year of publication: |
2012
|
---|---|
Authors: | Marandu, Edward E. ; Amanze, Donatus N. ; Mtagulwa, Tirubaza C. P. |
Published in: |
International Journal of Business Administration. - International Journal of Business Administration, Sciedu Press. - Vol. 3.2012, 2, p. 17-27
|
Publisher: |
International Journal of Business Administration, Sciedu Press |
Subject: | Branding | Gilmore Model | Echtner & Ritchie Model | Botswana |
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