Nation branding and its potential for differentiation in regional politics : the case of the United Arab Emirates and Qatar
Cornelia Zeineddine, Luminița Nicolescu
| Year of publication: |
2018
|
|---|---|
| Authors: | Zeineddine, Cornelia ; Nicolescu, Luminița |
| Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 6.2018, 1/19, p. 167-185
|
| Subject: | nation branding | Anholt | model | differentiating | GCC | competitive advantage | Vereinigte Arabische Emirate | United Arab Emirates | Markenartikel | Brand | Markenführung | Brand management | Arabische Staaten | Arab countries |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25019/MDKE/6.1.10 [DOI] hdl:11159/1978 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859714