Nation branding : concepts, issues, practice

Keith Dinnie

pt. 1. Scope and scale of nation branding -- pt. 2. Conceptual roots of nation branding -- pt. 3. Ethical and pragmatic issues in nation branding -- pt. 4. Current practice and future horizons for nation branding.

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Year of publication:	2016 ; Second edition.
Authors:	Dinnie, Keith.
Publisher:	London : Routledge,
Subject:	Markenführung \| Brand management \| Markenartikel \| Brand

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Extent:	1 online resource (xxx, 275 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-77361-2 ; 978-1-317-68193-9 ; 978-1-317-68194-6 ; 978-1-138-77583-1 ; 978-1-138-77584-8
Other identifiers:	10.4324/9781315773612 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013182025