Nation branding effects on retrospective global evaluation of past travel experiences
Year of publication: |
2013
|
---|---|
Authors: | Nikolova, Milena S. ; Hassan, Salah S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 752-758
|
Subject: | Destinationsmanagement | Destination management | Markenwert | Brand equity | Internationaler Tourismus | International tourism | Herkunftsbezeichnung | Designation of origin |
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