National television and the market for local products : the case of beer
Year of publication: |
2009
|
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Authors: | George, Lisa M. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 57.2009, 1, p. 85-111
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Subject: | Fernsehwerbung | Television advertising | Marketing | Marktsegmentierung | Market segmentation | Markt | Market | Bier | Beer | Schätzung | Estimation | USA | United States | 1945-1960 |
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