Nationalism and ideology in an anticonsumption movement
Year of publication: |
2009
|
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Authors: | Varman, Rohit ; Belk, Russell W. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 4, p. 686-700
|
Subject: | swadeshi | The Coca-Cola Company | Uttar Pradesh | Soziale Bewegung | Social movement | Konsumentenboykott | Consumer boycott | Nationalismus | Nationalism | Ideologie | Ideology | Indien | India |
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