Natural market segments : religion and identity ; the case of "zongos" in Ghana
Year of publication: |
2011
|
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Authors: | Koku, Paul Sergius |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 2.2011, 2, p. 177-185
|
Subject: | Wohnung | Dwelling | Konsumentenverhalten | Consumer behaviour | Religion | Islam | Marketingmanagement | Marketing management | Ghana |
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