Nature and evolution of trust in business-to-business settings : insights from VC-entrepreneur relationships
Year of publication: |
2020
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Authors: | Panda, Swati ; Srivastava, Saurabh ; Pandey, Satyendra C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 246-256
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Subject: | B2B relationships | Emerging markets | Entrepreneurship | Trust | Venture capital | B-to-B-Marketing | Business-to-business marketing | Risikokapital | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Schwellenländer | Emerging economies | Unternehmensgründung | Business start-up |
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