Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Year of publication: |
2021
|
---|---|
Authors: | Vohra, Jyoti ; Kaur Ghuman, Mandeep ; Soni, Pavleen |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 22.2021, 3, p. 326-349
|
Subject: | advertising | television | social changes | family values | content analysis | products | India | Indien | Sozialer Wandel | Social change | Fernsehwerbung | Television advertising | Werbung | Advertising | Soziale Werte | Social values | Werbewirkung | Advertising effects |
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