Nostalgic advertising in India : a content analysis of Indian TV advertisements
Ekta Srivastava, Satish Sasalu Maheswarappa and Bharadhwaj Sivakumaran
| Year of publication: |
2017
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|---|---|
| Authors: | Srivastava, Ekta ; Maheswarappa, Satish Sasalu ; Sivakumaran, Bharadhwaj |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 47-69
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| Subject: | ELM | Content analysis | Emotional appeal | Nostalgic advertising | Resource matching hypothesis | Television ads | Indien | India | Emotion | Fernsehwerbung | Television advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2015-0152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613293